Five steps to writing a great LinkedIn profile - Emphasis

Five steps to writing a great LinkedIn profile Five steps to writing a great LinkedIn profile LinkedIn, thats that online CV thing, right? Well, kind of. But with more than 200 million registered users, 2.8 million company pages and 2.6 billion page views per month, LinkedIn is more than just that, writes Emma Beals. It has 11 million users in the UK, and 74 million in the US. This represents a select audience, too. LinkedIn users are far more likely than non-users to hold university or graduate degrees and be earning in excess of 50,000 per year, which means they are doing some serious business. It has become a powerful professional networking and personal marketing tool. So whether youre keen to get your work or company noticed, or youre on the look-out for a new job, getting the LinkedIn basics right is the first step towards reaching your goals. So here are five sure-fire ways to use your writing skills to up your game on LinkedIn. 1. Complete your profile and keep it up-to-date This may sound obvious, but its very easy to forget this basic step especially if youve been in a role for a while or youve been busy on a project. The very things that are keeping you busy are probably the same ones you should be adding to your achievements and you should mention that promotion as soon as possible. 2. Write a profile summary One of the best ways to stand out is to write a great profile summary. This is a punchy piece that tells the reader something about who you are and what you do. You need to engage the reader from the first line, by writing a great introduction. Your profile statement should be vibrant and distil your skills and experience into a short, clear statement. This is the time for the active voice. You should include your objectives and a call to action. Are you looking to network or for new clients or opportunities? Say so, and suggest the best way to get in touch with you. 3. SEO your LinkedIn page Search Engine Optimisation (SEO) isnt just for websites and Google rankings. Thousands of recruiters and companies search LinkedIn every day, and you want to show up in their search. There are two key ways to push your profile page up the search results: Keywords In your position descriptions, profile statement and throughout your entire profile, make sure you use the words people are searching for. Your can-do attitude might be a wonderful asset in the office but no one is going to search for it. Use specific, search-orientated words throughout your profile, eg project management, social media lead generation, immigration law. Social clout The number of connections you have, the companies you follow and the groups you belong to all affect how far up the search results you appear. If you have shared connections of any kind with the person who is searching, youll come in higher than thousands of other profiles with the same skills and keywords. Prove yourself Once someone is on your page, you need to gain their trust and respect. Links to your other websites or your work, recommendations from colleagues and ex-colleagues and the quality of your connections will all have an impact. 4. Status updates Have you just won a new account, produced a piece of work, or written an article or blog for something related to your work? Here is the place to share it and promote your work to your contacts. This is a great way to be seen as a thought leader in your field and to keep your contacts informed of what youve been doing. It will also help keep your profile relevant and up-to-date think of it as personal marketing. 5. Recommendations You cant make your colleagues and ex-colleagues recommend you (though you can ask), but you can recommend them. What you write will also show on your own page, so its an excellent way to demonstrate the working relationships you have built. Youll find that those youve written about will be more likely to recommend you in return. Using LinkedIn is a great way to keep up-to-date on developments and news within your industry, and in touch with its influencers and to keep them in touch and up-to-date with you. If youre not on it, youre missing out. And if you are on it, come and say hello. Have you been on an Emphasis course? If so, why not join our LinkedIn group Emphasis alumni? You can use it to ask questions, debate issues, or just keep up-to-date with our business-writing articles.